Dr See will be hosting a Free-Form Friday session for the Society of Personality and Social Psychology (SPSP) on May 6 2-3pm EST on “Message Tailoring: What do we (not) know?” Whether as an informed consumer presented with persuasive attempts or a practitioner delivering tailored interventions, it is important to understand the consequences of message tailoring. What do we really know about message tailoring so far, and how do we build on our knowledge to address unanswered questions? All individuals who are interested in research on message tailoring are welcome to participate in a lively discussion on this topic. (Note: This event is open to SPSP members only).

Congratulation to Reiner Ng and Travis Lim on their Graduate Students’ Teaching Awards for Sem 1 AY21-22!

Due to his sustained excellence in teaching as a third-time winner, Travis Lim will also be placed on the Honour Roll. We look forward to their continued involvement in the learning journeys of various undergraduate students in the upcoming semesters! 

With constant monitoring and collection of personal data, message tailoring has become even more pervasive. In an invited talk to The Ohio State University Social Behavior Interest Group Colloquium Series, Dr See presented new findings addressing the following questions: When does message tailoring backfire? Does message tailoring impact other outcomes besides attitudes? Do lay individuals use message tailoring to persuade their partners?

Taken together, the evidence suggests that there are more nuances to message tailoring than previously thought, with implications for both informed consumers of persuasive attempts and practitioners who seek to deliver tailored interventions. On a personal note, because Dr See spent some of her most formative adult years at OSU, the talk was a meaningful homecoming for her and she was grateful and delighted to share her research at OSU.