With constant monitoring and collection of personal data, message tailoring has become even more pervasive. In an invited talk to The Ohio State University Social Behavior Interest Group Colloquium Series, Dr See presented new findings addressing the following questions: When does message tailoring backfire? Does message tailoring impact other outcomes besides attitudes? Do lay individuals use message tailoring to persuade their partners?
Taken together, the evidence suggests that there are more nuances to message tailoring than previously thought, with implications for both informed consumers of persuasive attempts and practitioners who seek to deliver tailored interventions. On a personal note, because Dr See spent some of her most formative adult years at OSU, the talk was a meaningful homecoming for her and she was grateful and delighted to share her research at OSU.