Congratulations to Reiner Ng Wei Jie on his B.Soc.Sci. (highest distinction) and M.Soc.Sci. degrees!
Congratulations to Reiner Ng Wei Jie on his B.Soc.Sci. (highest distinction) and M.Soc.Sci. degrees! For his thesis research titled, "When objective ambivalence leads to subjective ambivalence for health behaviors: An affect-cognition matching perspective", he examined the effects of message matching on subjective ambivalence. His research demonstrated that the simultaneous existence of positive and negative reactions are more likely to manifest as the subjective experience of ambivalence, when people receive a message that matches the affective-cognitive orientation of a topic. Moreover, this occurs especially among people for whom the message is counter-attitudinal. This work is important in identifying novel antecedents to subjective ambivalence, which has been shown to have adaptive social functions and has implications for the ability of attitudes to predict behavior. We congratulate Reiner on accomplishing this interesting research that advances our understanding of ambivalence!