We are happy to share news about our paper acceptance in the Personality and Social Psychology Bulletin entitled, "When objective ambivalence predicts subjective ambivalence: An affect-cognition matching perspective." This research demonstrates that objective ambivalence shows greater correspondence with subjective ambivalence when there is an affective-cognitive match between the message and the topic orientation, and this was primarily observed in people for whom the message was counterattitudinal. Moreover, this was observed in both messages that are promoting or arguing against the topic. This work suggests that the extant theorizing on subjective ambivalence can be extended through an affect-cognition matching perspective, and this type of matching can improve our understanding on how to better elicit or reduce subjective ambivalence.
A pre-print of this paper can be found here:
7/10/2022 11:50:01 pm
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